Top 5 Beauty Retail Apps Performance in Central America Q3 2023

During the third quarter of 2023, the top 5 beauty retail applications in Central America exhibited diverse performance trends in terms of weekly downloads and active users. Below is a detailed analysis of each app's performance based on Sensor Tower data.

SEPHORA saw a steady increase in weekly downloads, peaking at approximately 8.9K in the week of August 7. The app's active users also showed a positive trend, starting from around 49K at the end of June and reaching nearly 57.7K by the end of September.

Chula - Belleza sin límites experienced a surge in weekly downloads in early August, hitting a high of about 10.1K. However, downloads declined significantly toward the end of the quarter, dropping to 515 in the last week of September. Active users followed a similar pattern, peaking at around 20.9K in early August and then falling to approximately 10.5K by the end of September.

Natura Latam demonstrated a consistent upward trend in weekly downloads, reaching 5.8K in the final week of September. Active users mirrored this growth, starting at 3.3K in late June and climbing to 11.2K by the end of the quarter.

Terramar Brands had a varied performance in weekly downloads, with a notable peak of 3.5K in the first week of September.

Sol Beauty And Care saw a moderate increase in weekly downloads, reaching a peak of 2.6K at the end of July before experiencing a gradual decline to 1.2K by the end of September.

For more in-depth insights and data, visit Sensor Tower.